On the Rise Financial Center (The Center) is a Federation initiative launched in 2017 to build financial access and capability in Atlanta, Georgia’s historic Westside community.
The Center serves three Westside neighborhoods that were once home to the leaders of the civil rights movement: English Avenue, Vine City and Castleberry. In recent decades, these once-prosperous neighborhoods have experienced broad decline and are now among the lowest income areas in Atlanta, with 44 percent of adults living below the poverty line.
The Center is a direct response to the real financial service needs of Westside residents. The Center provides financial education and one-on-one financial coaching, and access to affordable financial products and loans to Westside families and individuals so they have the tools to achieve financial stability, resilience and potential for intergenerational wealth building. The Center will also be the home for small business and entrepreneurship training and access to capital.
The Center is a flagship location of the Federation’s and Neighborhood Trust Financial Partners’ national Pathways to Financial Empowerment program. Pathways is an innovative, technology-supported financial counseling model that supports financial inclusion and empowerment among underserved communities. The Center is a collaborative effort with credit union partners 1st Choice Credit Union, BOND Community Credit Union, Credit Union of Atlanta, and Peach State Federal Credit Union. The Center is made possible through the generous support of Equifax Foundation, The Arthur M. Blank Family Foundation and Invest Atlanta.