Vice President, Marketing and Communications
Clarissa Ritter is Vice President of Marketing and Communications at the Federation, where her responsibilities include the Federation’s communications and increasing the visibility of the Federation’s programs. She joined the Federation in 2013 with 15+ years of corporate and agency marketing experience in financial services, publishing and retail.
After working with UNICEF on grassroots fundraising and education in the US at the start of her career, Clarissa moved to the corporate world where she worked on building customer engagement with brands as diverse as Verizon, Lane Bryant and American Express. Her expertise includes brand evolution, member acquisition and retention, multi-channel campaign management, content strategy and partnership marketing. Clarissa is a graduate of NYU and SUNY, Purchase with a MBA in Marketing and International Business and a BA in Literature.