Kerri J . Smith
Manager, CommunityWorks Federal Credit Union
Kerri Smith is an award-winning marketing, business development and speaking professional. With a credit union career spanning three decades, Kerri has a broad range of experience in many areas of credit union operations, management and marketing.
In 1996, she began Kerri Smith Consulting to help small credit unions reach their full potential by communicating effectively with their members. She has worked with many credit unions around the U.S. and internationally. As founder and CEO of CU Exceed, LLC, Kerri Smith has the drive and determination to help credit unions of any size and any budget excel in the market they serve.
Currently, Kerri is working as the Manager for CommunityWorks Federal Credit Union, a newly formed Community Development Credit Union. Since joining CommunityWorks FCU, she has lead the implementation of electronic document storage, streamlined the lending process, lowering delinquencies and the increasing loan-to-share ratio. Kerri is a sought-after speaker on the topics of credit union philosophy, marketing and advertising. She has spoken to groups to groups in the Philippines, Trinidad and Tobago, Scotland and around the U.S. She has also provided technical assistance to credit unions in Grenada, Nevis and St. Kits, Malawi, Latvia, Lithuania, and Philippines through the World Council of Credit Unions. She has been working with the National Credit Union Administration to speak to examiners and small credit unions on the importance of marketing and sharing her award-winning strategies.